ASOS's latest lingerie is a big hit with fans for one very simple but important reason

Campaigns don't always have to be complex to have an impact.

11 Apr 2018

While the launch of a new nude lingerie line rarely makes headlines, ASOS's latest drop has garnered a lot of attention - and praise - simply due to their accurate understanding of the shade 'nude'.

And if you're reading that and wondering how anyone could not understand the term, then have a think about other 'nude' coloured items you've seen in stores... the ones with a peachy tone that would be anything but 'nude' on anyone who isn't caucasian.

Releasing a line of nude lingerie in a number of shades to suit different skin types, ASOS also enlisted models with a variety of body shapes to star in its campaign - much to the delight of its fans.


— ✨Carmen ✨ (@carmen_t8)

At least normal woman

— vale (@Valeria31554347)

Diverse + real bodies = πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘

— lana le (@woolypear)

Love this shot SO much!

— Carly Rowena (@CarlyRowena)
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It's not the first time that ASOS have offered up an accurate representation of 'nude', having launched a set of nude heels earlier this year with a spectrum of shades.

πŸ‘πŸΌπŸ‘πŸΌ - more of This please! β€˜Nude’ is more than boring beige!

— George (@FFigureFBust)

Yaaaaas ASOS.