We tested out ASOS's Style Match and here's our verdict

The style you want at the touch of a button.

12 Mar 2018

Reverse image search has been gaining popularity over the years, especially when it comes to fashion. More and more people are desperate to find the exact version of a celebrity or blogger look - not a dupe or a knockoff.

So naturally, when ASOS announced it was making its Style Match tool available for US and Australian users, the internet lost its damn mind.

The tool has been available in the UK for a little while but something occurred to us at GLAMOUR HQ - we've never used it. So, in the name of fashion science, we decided to give it a test to see how it faired against some iconic looks.

So, where do you start? You can find the feature by going to the search function in the ASOS app, then tap the camera, take a photo of the style you want to emulate and wait for the results to come rolling in. You can also use a photo you've previously saved on to you phone.

First, we chose J-Lo's HISTORIC Versace dress. Here are the results we got...

Getty Images

Not too bad. The patterns and plunged neckline are there - we bet we could make this work.

Next, we threw the feature a curveball - can it give us the iconic style of Paris Hilton and Nicole Richie from their The Simple Life days?

REX

The colours and style are definitely there again, but where are the dungarees?! A few scrolls later and we did find what we were after, thankfully.

Then, we asked the app to find us a dress as stunning as Jennifer Lawrence's 2011 Oscars Calvin Klein Collection killer red dress.

Getty Images

Okay so we definitely won't be rocking a swimsuit to our next fancy bash, but the other dresses were pretty spot on.

Finally, can it find its own products? We nipped over to ASOS's Instagram page to snap one of their latest additions and put it to the test.

Sure as day, there it is.

Overall, the feature's great if you want to emulate the style of your idols or use a photo for inspiration. It's also fab for finding the exact items you want quickly, if it's something that ASOS sell.

Fair play, ASOS! Will you be trying this?

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