It's almost Christmas, so you know what that means - PRESENTS! The Dyson hairdryer might be on your list to Santa, especially when you see the brand new colour way. Yep - look at how gorgeous it is in dark nickel grey and purple?!
Dyson released its high speed 'Supersonic Styler' hairdryer in July 2016, and in less than a year the company saw a HUGE increase in sales. Led by CEO Max Conze the business enjoyed a whopping 45% boom in sales to £2.5bn in 2016, along with a 41% jump in profits to £631m. But is the Dyson hair dryer that good though?
The company invested an impressive £50 million into the creation of this product, and came up with 600 prototypes. It is powered by a miniaturised air pump in the handle and uses the same airflow principles as Dyson's other products.
James Dyson, founder of Dyson, commented: "Hair dryers can be heavy, inefficient and make a racket. By looking at them further we realised that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems"
At nearly £300, it costs more than some of Dyson's vaccum cleaners, but what's the verdict? Claire from GLAMOUR, whose husband brought her the hair dryer as a gift, is loving her shiny gadget.
Claire said: "It dries my hair much faster than my old standard hair dryer and it doesn't make my hair puffy."
What else is good about it? Claire revealed: "It's much quieter - you can still hear it, it's not silent but it's not an irritating constant noise. Plus, it's light, so you can say goodbye to wrist-ache."
The minimal sound is down to a team of Dyson aero-acoustic engineers who pushed one tone within the motor to a sound frequency beyond the audible range for humans.
New hair inspo that the *cool* girls are rocking right now
Is it worth the price tag? Claire certainly thinks so: "It's perfect for travel. It feels like the Apple version of the hair tools - it feels futuristic to use."
Claire notices that her hair feels silkier to touch, and that's no doubt due to the intelligent heat control system within the dryer which helps protect your natural shine.
Shiny hair with minimal effort? We need.
The Purple Nickel Supersonic is available now for £299.96 (or £74.99 per payment) on .
Not your colour? You can also get the Dyson Supersonic in .
#HairGoals: The shiniest celebrity hair