Wearing a certain makeup look or switching our hair up can be hugely empowering. Game face, anyone? Just as choosing to go without makeup can be equally emboldening.
So what if our love of beauty could empower our sisters at the same time? Well, it can!
On International Women's Day we're celebrating clever products that do just that. Here is our round-up of the best beauty goodies that give back.
is a fragrance brand like no other, as it was created specifically to economically empower the female flower harvesters who hand-pick flowers for the perfume. 'I believe a bottle of perfume can transform lives and change the way business is done. Empowering all women in its circle, from harvester to consumer,' says inspirational founder, Amy Christiansen Si-Ahmed.
The collection of seven heavenly scents include Savage Jasmine - a fragrant hit of jasmine at midnight; Berber Blonde - a delicate scent of orange blossom on a balmy summer's night; and , a fragrant ode to women's power. The inspiration came from the women's marches when Donald Trump was elected, says Si-Ahmed. "I wanted to honour the soft power that women have when they unify, and use the soft side of flowers to create fragrance to inspire change."
So how can a spritz inspire and empower others? Sana Jardin's Beyond Sustainability project in Morocco provides business skill training to the female flower harvesters, enabling them to upcycle the by-products of perfumery to create their own line of scented candles and orange blossom water. Neatly, this also means it's a zero-waste project. The women run their own business cooperative and receive 100% of the proceeds. "The aim is to empower through commerce and not charity to create lasting social change," says Si-Ahmed, who drew on her experience developing social impact projects for global philanthropic organisations.
Reese Witherspoon is a leading member of #TimesUp movement and, fittingly, in her role as Storyteller-in-Chief for Elizabeth Arden, she's the face of a new lipstick created in support of change. 100% of the proceeds from the sale of the March On Beautiful Color Lipstick in Red Door Red, £22, plus a $1 million pledge, will go to UN Women to advance women's issues worldwide. The brand affiliation with female movement goes back to the suffragettes. Founder Elizabeth Arden provided red lipstick for the suffragettes who marched on Fifth Avenue, New York in 1912, and it became a symbol of the movement.
Bobbi Brown's sixth Pretty Powerful Campaign for Women & Girls launches this week, and we're making room in our makeup kit for the It's a suits-all pink blush with serious benefits. All proceeds (minus VAT) goes to , a UK charity that provides interview training and styling advice to women out of work. The aim? "To help women feel confident, look fabulous, succeed at their job interview and start a new chapter of their life," says Kate Stephens, chief executive of SmartWorks.
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Treat dry, lacklustre hair to the moisturising and shine-restoring properties of argan oil with and it's a win win. Garnier source the argan oil from the Tamaynoute Cooperative in Morocco, which ensures fair wages and a safe working environment for women who hand-harvest argan oil, the hero ingredient in the range.
Straighten hair with and support . The London-based charity provides housing and mental health support to enable victims of modern slavery and sexual abuse to become survivors. £10 from the sale of each styler goes to the charity.