The grey/metallic hair trend is on the increase, according to research by L’Oréal Professionnel. Nearly four in ten (38%) women say platinum is the new blonde and 28% said that they are embracing or considering silver/platinum for their hair colour.
This could explain why the L’Oréal Professionnel Silver Shampoo sales are soaring, up 55%, and new L’Oréal Professionnel colour collections like Majirel Metals, including shades like Silver Star are responding to epic demand.
Grey hair: The trend
It's the unlikely hair trend of the year, but recently it's been everywhere. Silver hair hues are taking over social media, with bloggers (such as InTheFrow below), and celebrities alike giving grey a go. Hair stylists are noticing a rise in requests for this modern hair phenomena, and with some of the amazing looks we've spotted, we're really not surprised.
Celebrity Hair stylist and British Hairdresser of the Year Nominee Jamie Stevens agrees that grey hair is the way to go this season:
"Grey is the new blonde! We can't wait to see this hot trend hitting the catwalks and high streets this season. Model Soo Joo Park is one of my favourites when it comes to the revival of grey tones. If you are looking for a change and want to experiment with different shades or tones then this is the perfect look for you. This experimental colour has minimal commitment and will wash out of the hair gradually during a period of two to four weeks depending on the depth of grey reflects."
Celebs who have been rocking the look:
Little Mix's Jade Thirlwall rocked silver locks recently. GLAMOUR spoke to Jade's hair colourist, Headmasters' , who told us: "In order to go grey you have to pre-lighten the hair to a clean white blonde and then tone with a personalised grey mix tone. Jade best suits having more of a natural root as she has brown eyes and a warmer skin complexion so I ensured the best suitability by placing the grey tones throughout the mid-lengths and ends of the hair."
If you want to go grey like Jade, and you have dark hair, here's what Siobhan recommends: "Anyone wishing to go this colour must be aware that lightening your hair to this tone can weaken it, so the best products must be used to keep the hair looking healthy. Ask your in-salon colourist to check the sensitivity of your hair before you go ahead. I used L'Oréal Professionnel Platinum plus pre-lightener which is great as it contains beeswax which conditions the hair whilst lifting. .Jade uses Kerastase Masquintense treatment at home and will be coming in for regular treatments in the salon. My favourite is Paul Mitchell Keratriplex Awapuhi wild ginger treatment which works on strengthening and hydrating."
Check out all of our favourite grey-haired celebrity looks here.
Going grey gracefully:
Grey hair is not just for the young and hip, however, as older celebrities have been embracing their grey locks for years now.
Instead of dying roots and shying away from their grey hair, many have been embracing it instead, and we're loving it.
Take tips from the fabulous Diane Keaton and super cool model and actress Carmen Dell'Orefice, who opts for a white-grey hue.
Products to use:
While it's often safer to try this trend out in a hair salon, there are several products available which allow you to dabble in silver locks.
-Hair Dyes: Prep your locks with . For a subtle blonde/silver hue, give the a go. For a more full on grey shade, the , is ideal. For extra sparkle, finish off your look with the .
-Silver toned shampoos & other maintenance: & eliminate brassy tones and help maintain a silver hue. & are also lovely products for maintaining silver/grey locks. Finish with to protect your colour.
The grey hair trend: The celebrities who have rocked it