Back in July it was rumoured that Gwyneth Paltrow had left goop, the lifestyle brand she started in 2008.
In an open letter for , for which she is an ambassador of, Gwyn confirms that goop is still very much part of her life.
She writes: "When I look back at my professional life thus far, I realise two things: I have never played by the rules and I have always had a fierce loyalty to my instincts, sometimes to terrible outcomes. When I was acting all the time, I sometimes pissed off the wrong people and chose the wrong movies. There were some great choices, too, but they were not made with careful consideration or big picture strategy. I have always slightly been wrestling with this punk rock asshole kid inside me who wants to buck tradition and do things her own way. Sometimes that has landed me in hot water, but it's all gotten me to where I am today."
She continues: "I (basically) walked away from a career where people kissed my ass to being grilled by a VC or my board. I used to worry about myself and myself alone, and now I am responsible for the livelihoods of 50+ people. These days I spend every waking hour trying to execute on a strategy I created with my team to make goop the number one global lifestyle brand (a girl can dream), while trying to get us to profitability before my series B runs out. All while being as professionally fulfilled and happy as I have ever been in my life. More so."
Talking about goop in a positive, and present, tense - Gwyn seems very much involved.
She signed off: "Even though the world thought I had left goop for a minute when my sentiment about wanting the brand to not need me was twisted by the press, business was unaffected. Which means that my original vision is possible. Even though I am solidly in the trenches every day, goop is on its way to being much bigger than I am. A solidly un-Hollywood dream."
On 29 July 2016, we wrote...
Gwyneth Paltrow is stepping away from her role as founder of the lifestyle website, Goop.
The news of her conscious uncoupling from Goop was announced at the 2016 Sage Summit in Chicago.
"In order to build the brand I want to build, its scalability is limited if I connect to it," she said. "So I always think: 'How can I grow the brand? How can I separate myself from the brand?' and I think its going to be more its own brand."
"My dream is that one day no one will remember that I had anything to do with it," she continued.
Paltrow calls the experience of running the Goop "an amazing journey," but has decided that stepping away from the brand will benefit it in some way.
Bizarre Celebrity Beauty Secrets