She may start work at the crack of dawn but This Morning presenter Holly Willoughby always looks on point when she graces our screens at 7am.
So what's her secret to looking so glossy 24/7?
Well, the TV starlet has shared one of her go-to beauty tips for achieving smooth, glowing skin - and you're going to want to get your pens at the ready.
Speaking to Red Magazine, Holly revealed that she gleaned some beauty advice from beauty boss, Liz Earle, the woman behind her self-eponymous brand known and loved for its Hot Cloth Cleanser.
Holly explained that Liz advised her to indulge in milk baths. Yes, you read that right.
"She [Liz] made a milk bath for Mother’s Day (she got that old school dried milk powder (like your nan used to bring on holiday to put in your tea) and dried rose petals covered in lots of rose and lavender essential oils, and mixed in with the milk powder. Then you just take a scoop and put it in your bath to make a milky bath - it’s so soft!", she said.
How very Cleopatra.
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The curious beauty tip comes after she shared her ultimate hack for looking bright-eyed first thing.
The Diet Coke ambassador revealed: "I swear by heating up eyelash curlers with a hairdryer first because it makes your eyelash curl stay longer."
This makes so much sense! Do you know anyone who does this?
The presenter also chatted all things fashion and admitted that, despite showcasing some serious sartorial prowess on the TV, she's "100% a jeans, jumper and trainer kind of girl" at home. "I just love to be comfy!" she said. A girl after our own heart!
We've previously learned the secret behind Holly's radiance, thanks to her makeup artist, Patsy O'Neill.
Perhaps unsurprisingly, the daytime TV queen swears by beauty guru concealer for hiding signs of fatigue first thing.
The £25 multi-tasking product is loved by celebrities for its ability to conceal eyebags and give skin that lit-from-within look.
Writing about the product on her website, Charlotte said: "Darlings, this is inspired by the ‘magic’ retoucher pen of the professional photographer! The Retoucher Concealer is a highly pigmented formula with an ultra-covering & colour correcting texture to smooth and moisturise your skin whilst clearing imperfections. This shade is perfect for people with light skintones."
The pop star and TV darling have both been using the same product to groom their brows - and it costs just £14.
While Beyoncé used the for her appearance at the GRAMMYs, Holly's makeup artist, Patsy O'Neill, used it on the star for her turn on Dancing On Ice.
Speaking about using the product on Beyoncé, her makeup artist, Sir John, said: "I groomed and shaped Beyoncé's brows using Glossier Boy Brow in Brown. Her brows are super accentuated as she is wearing sunglasses throughout the ceremony, so I wanted them to look super strong."
The brow product, which is described by the brand as an all-in-one brow fluffer, filler, and shaper, has a creamy wax formula inspired by traditional hair pomade for soft, flexible hold that doesn’t stiffen or flake.
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'We’re inspired by healthy, face-framing brows and consider brow grooming the last crucial step to heading out into the world: brush your teeth, brush your brows, and then maybe brush your hair,' say the cult brand.
This isn't the first thrifty beauty product that Holly Willoughby has been using in recent weeks.
The This Morning presenter, who has earned herself an army of fans with her daily style shots, flawless skin and happy-go-lucky demeanour, has revealed the secret behind her glow.
Holly's makeup artist, Patsy O'Neill, shared what she uses to beautify the Dancing On Ice presenter - and her secret weapon happens to be The SPF15 Serum Foundation by The Ordinary, which costs just £5.70.
The foundation is super lightweight with medium coverage serum and is crafted from colour pigments suspended in The Ordinary’s proprietary ‘spreadability system’.
This unique formulation allows the pigments to look natural on the skin, stay on for longer and resist collecting within lines, making it perfect for desk-to-dancefloor beauty looks.
27 flawless foundations for your best base yet