She tends to the hair of Kim, Khloe, and Kourtney Kardashian, Katy Perry, Jessica Alba, and Jennifer Lopez, has over 2m followers on social media, and has been dubbed “The Most Influential Hairstylist in the World" by the New York Times. Meet Jen Atkin, GLAMOUR's new hair columnist, who will be sharing the best hair advice with you, our dear readers, each month.
In between flying around the world to style the likes of Chrissy Teigen, Kendall and Kylie Jenner, and Gigi and Bella Hadid's hair, Jen also managed to find the time to found her very own haircare line, OUAI in 2016. The digital-savvy brand was created to save women time with its multi-use products and supplements that work hand-in-hand to help women achieve hair health from the inside and out.
If that wasn't enough to keep her busy, Jen released her own range of Beauty Works hair extensions, her line of Chloe + Isabel hair accessories, and worked closely with Dyson to bring their innovative blowdryer, the Supersonic, to the market. Oh, and she runs digital magazine, ManeAddicts.com, in her free time.
In her first exclusive column for GLAMOUR UK, Jen shares her ultimate hair hacks, SS18 trends and reveals exactly how to get the perfect effortless hairstyle you'll spot on her celebrity client's in the comfort of your own home.
Bangs, shaggy cuts and lobs are the biggest hair stories for this season
"I’m loving bangs with a short, shaggy cut. I am also still super into lobs (long bobs, FYI). It's always fun to switch things up every once in a while and sometimes you've just got to make a change. We always want to keep things fresh! There are so many icons from the 90s that have been major inspirations for the looks that are in now. The 60s also is having a comeback so watch this space.
My secret for creating effortless waves that last from morning until night
First, prep hair with a primer like OUAI Memory Mist - it’s a heat protectant with polymers that lock in your style until the next shampoo. Mist lightly and evenly onto dry hair prior to blow drying or heat styling to lock in a smooth blow out, or the perfect wave. Then, rub Christophe Robin Prickly pear balm together in your hands and onto the ends of your hair for a more textured look.
The secret to holding your wand or straighteners to achieve the perfect curl
You can hold you iron horizontal or vertical to achieve different types of curls. The simple key to nailing the perfect curl each time is to be consistent with the angle you're holding your iron at to keep the curls looking cohesive.
Using a mask is the secret to combatting damaged hair
Using a mask is the ultimate secret to combatting damaged hair. I developed the OUAI Treatment Masque to be used at least once a week for deep restoration. The Masque is designed to combat the damage of constant heat styling and chemical damage, leaving strands soft and smooth after just one use.
Get excited, I've got some major new launches dropping!
We're launching Dry Texture Foam, which is a lightweight and invisible texturizing foam for all-over workable texture that looks lived in and lasts all day. It's like a pomade without the weight. Keep an eye out on @theOUAI social for the details!