Kim Kardashian posted an Instagram ad for an appetite-suppressing lollipop, and Twitter users are not happy

2 days ago

Kim Kardashian West — like several of her relatives — is no stranger to using her platform on Instagram to make a few bucks. But her latest product-endorsing post, for a Flat Tummy Co. lollipop, which claims to be appetite-suppressing, has crossed a line, as far as her followers are concerned.

The image of her sucking on a cherry-red pop included the following caption: "#ad You guys... @flattummyco just dropped a new product. They're Appetite Suppressant Lollipps and they're literally unreal." She went on to urge her followers to check out the website and get some for themselves.

Fans and critics alike have called out how problematic it is for Kim to advertise diet products like this, which aren't proved safe or effective and can encourage disordered eating, to her 111 million followers.

Good Place actress Jameela Jamil, who's outspoken about body positivity (and whom you might remember from the viral "I Weigh" Instagram account), did not mince words in a thread of tweets about Kardashian's post.

No. Fuck off. No. You terrible and toxic influence on young girls. I admire their mother’s branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to. ☹️

— Jameela Jamil (@jameelajamil)

"MAYBE don’t take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than 'I had a flat stomach,'" she continued, ending with GIF-y flair.

MAYBE don’t take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than “I had a flat stomach.” 🤯

— Jameela Jamil (@jameelajamil)

Others on Twitter called out how troubling this kind of promo can be for people who struggle with food and offered up some cool-headed advice to try instead of tricking your body into not eating."With every flat tummy tea, lollipop, magical weight loss trick promoted, there's someone with disordered eating thinking they need it," one user wrote. "I understand that we live in a thin-obsessed society but we need to do better. We need to teach/learn healthy relationships with food," added another.

It's imperative that we step back and remember that an influencer as big as Kim Kardashian are making $$$$$$ per and post.

With every flat tummy tea, lollipop, magical weight loss trick promoted, there's someone with disordered eating thinking they need it.

— Taylor 🌈 votehws.com (@housewifeswag)

Saw 's stupid appetite suppressing lollipop ad, and TBH it really made me want a god damn strawberry Chupa Chup.

Also EAT when you are hungry. Appetite suppressing lollipops are fucking stupid.

— Stephie (@imcountingufoz)

Diet culture… magical weight loss pills, shakes, lollipops, etc. do not exist. You will not get Kim Kardashian’s body by eating a lollipop instead of feeding your body when it tells you that you’re hungry.

— Taylor 🌈 votehws.com (@housewifeswag)

Eating disorders have the highest mortality rate of any mental illness and only 1 in 10 people with eating disorders receive treatment. I understand that we live in a thin-obsessed society but we need to do better. We need to teach/learn healthy relationships with food.

— Taylor 🌈 votehws.com (@housewifeswag)

In January Kardashian West also promoted a program from Flat Belly Co., which featured her holding milk in her underwear while drinking…something else?

A post shared by (@kimkardashian) on

And she's not the only one in her family: , which came as part of a "snap-back" package after she gave birth, perpetuating the pressure women feel to "fix" their postbaby bodies.

A post shared by (@kyliejenner) on

The Kardashian-Jenners are famous, in large part, for their looks, and so it makes sense that they'd use these assets to make some money. That can be empowering when done right, which would mean when promoting body positivity, self-love, and healthy behaviors to their massive followings. Instead they let down their millions of followers by making a quick buck on some potentially dangerous snake oil.

People may not follow Kardashian West for verifiable health advice, but surely she knows that her claims can come across that way—even the kooky ones.