There are a few things worse than sitting at the hairdressers and staring at yourself in the mirror for hours while you wait for your highlights to activate.
Luckily for busy girls on the go, this predicament could be a thing of the past thanks to an ingenious new tool.
The geniuses at L'Oréal Professionnel have unveiled a swanky new service that can brighten hair by up to six shades in just 30 seconds.
Yes, you read that right!
The clever contraption is a specially designed heated iron with a lower temperature than your bog standard hair straightener and it's the combination of the tool, highlighting cream and aluminium foil that help it work.
Discussing the hype around the new product, Adam Reed, Editorial Ambassador for L’Oréal Professionnel, said: “I love colour and I love innovation, and this is all about innovation - it’s all about a new type of faster, colour service.
"The new tool literally lifts the hair up to 6 levels in seconds, so can cut your highlights time by half. Its quick it’s easy, the result is amazing...”
Looks like it's time to lighten up on trips to the hairdresser![gallery id="a9xmrzxr9xQ"]