, £10 for 25mL, MDM Flow
Founder of , Florence Adepoju, started her beauty empire in her parent's garden shed. Launching first with lipsticks specifically to suit women of colour, she's now busy perfecting a foundation for all skin tones. We were so impressed by her story, it's in the current issue of GLAMOUR magazine, and we quickly jumped at the chance to trial her beloved Flawless Base creation before it hits the shelves.
Samantha McMeekin, Beauty Content Writer
Hani Sidow, Beauty Columnist
SAMANTHA'S BEAUTY BIO:
Combination skin with an extremely oily forehead that refuses to behave. The rest of my face can be slightly on the dry side, but a decent A-grade student otherwise.
HANI'S BEAUTY BIO:
Combination skin that changes depending on the weather. Currently, I am dry as a desert but I use a lot of moisturising oils and serums to feed my skin. Despite all of this, my nose is unbelievably oily.
WHAT SAMANTHA USUALLY LOOKS FOR IN A FOUNDATION:
I say I like natural coverage, buuuuut what I mean is – I'll have a green juice but then wash it down with pizza – kinda natural. I like my skin to feel good, but I also like to treat myself to some coverage, ya know? Let's just meet in the middle and say 'medium' coverage. I think 'satin' is the finish I'm vibing most these days because I have to be on the fence about everything apparently.
WHAT HANI USUALLY LOOKS FOR IN A FOUNDATION:
I suffer from hyperpigmentation, especially around my mouth, which is very common in people with deeper skin complexions. This means I prefer a warmer-toned foundation with hints of yellow as it stops me from looking ashy around those melanin-rich areas. I love a dewy finish that looks like skin but still has a full coverage (is that asking for too much?).
SAMANTHA'S MDM FLOW FOUNDATION REVIEW:
I'd been avoiding trying a serum foundation for a while. Why? Because I am a notorious 'spills makeup on everything' clutz. And for those who, likewise, haven't tried a serum foundation, they are RUN-NY. Creamy textures tend to be the safer option for my white tops.
BUT I love Florence's story and the way she's constantly connecting with her consumers to deliver on her products – so I did it for her. And, hot damn, I'm glad I did.
I am actually so annoyed that it took me so long to try a serum foundation now, because it's perfect for me. SO comfortable and SO buildable. If I'm having a good skin day, a light layer will do. Family of unfortunate spots residing on my chin? Dab it on for days. But, either way, my skin feels nourished and can breeeathe. I applied it with a damp beauty blender and it was a match made in smooth heaven.
By the way, the MDM Flawless Base is so accurately named, I can't even. My skin looked flaw-less. Just enough dew to look fresh, but not shiny. Just enough coverage to hide everything, but no cake. That runny formula is on to something. I don't know what's in it, but Florence does (because she made it) and she also made sure it was vegan and cruelty-free.
Each day I wore this foundation, I had compliments galore. I wore it for up to 12 hours at the most and it didn't fail me. It's very similar to The Ordinary's serum foundation, but MDM Flow's definitely lasted better on me, matched my skin tone that teeny bit better (p.s I wore the shade 495) and kept my oily forehead under control for longer. Touch-ups were still needed, so it wasn't bullet-proof, but it was pretty decent considering how comfortable it felt.
I wish I could find a negative to make this review more 'authentic' but I actually can't. It's the perfect 'middle' foundation - in terms of coverage and finish.
My ONLY qualm is that you can't go and buy it RIGHT NOW. It's currently only available for pre-order, with . Get behind this amazing UK woman and her makeup creations - she's going to be big.
HANI'S MDM FLOW FOUNDATION REVIEW:
This was a brand I had never come across before, so I was really excited to try it.
The first day I tried it, it was going to be a long day. I was a little scared as I didn’t know what to expect and how it would last for an extended period of time. I prepped my skin and then applied the foundation using my beauty blender, exactly as I usually would.
It was a super runny texture so I was a little relieved, as I am not a fan of thick foundations. I used the shade 307 first all over my face, since it was the closest match to my skin tone. The colour was a little more orange than I usually go for, so I brightened my under eye with the shade 802 which made literally the perfect highlighting colour for my skin. The texture of the foundation was so smooth to the point it didn’t even look like I had anything on, just flawless skin.
I then set my under eyes with powder and completed the rest of my makeup. When I went outside to take my daily selfie, I noticed how dewy my skin looked and I was living for it! I got into work waiting for someone to notice that I had changed foundations. What felt like years later, my colleague Chan asked me "what are you wearing today?" – FINALLY! She told me that I looked 'so glowy' all over - thanks, Chan!
When I got home later that day at around 9:30pm, my skin still looked flawless. It was a little oily on my nose but, honestly, I don’t think anything exists that can tame my oily nose. I noticed the colour I used all over my face oxidised a little; but it was still a pretty good effort for a very long day.
The following day I tried the foundation again, only this time I mixed a little of the 802 with the 307, and it definitely made a difference. I definitely loved them more together, as the colour blended perfectly into my skin and the tone of yellow and orange was just right.
SAMANTHA'S FINAL THOUGHTS:
I'm now a serum foundation convert and will be telling EVERYONE.
HANI'S FINAL THOUGHTS:
A little goes a long way with this foundation, so it would last you while. It's pretty sheer but buildable.
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