And the latest look that has us hovering over an eyeshadow palette is the metallic eye.
The good news? Metallic eyes are versatile; it all comes down to colour choice and how dramatic you want it.
Makeup Artist and Ambassador for , Cassie Lomas, advises choosing two opposing colour combinations if you're looking to create a statement look, or start with a single shade if you're more of a subtle makeup gal.
In terms of the perfect pairs, "cobalt blue and gold is a great colour combo", says Daniel Martin, Celebrity Makeup Artist to clients like Demi Lovato and Jessica Alba. "As well as deep metallic aubergine and silver."
When it comes to application, Daniel says: "because metallic reflects light, it's sometimes best to add a matte shade of the same colour first. This adds depth and a bit of saturation in photos."
Cassie agrees, saying to lay down a cream base first so the metallic pigments stick and the overall finish is bold.
If you're not ready to let go of the glossy eye trend just yet, why not create a glossy-metallic eye?
Daniel shares his step-by-step for achieving this effect:
"First, I lie down a layer of (£17) all over the lid with a synthetic concealer brush."
"Then, with my finger I do a thin layer of Lid Lacquer right on top to add that wet finish. This doesn't budge and looks incredible for a night look because of the dimensional textures of metal and water!"
As for what to do with the rest of your face, Cassie says to "keep the rest of your makeup pared back so your eyes stay the focal point".
Daniel agrees, recommending to juxtapose your textured eye with matte skin or a matte lip.
"This will complement the metallic eye rather than keeping everything looking monochromatic in a photo."
Need more inspo? Here's how the celebs are doing it...
'Angel eyes' was the winning makeup trend at this year's Met Gala