“Every procedure has an undesirable consequence, so people need to understand the necessity of less is more, and only have treatments where the positive outweighs that consequence,” says LA-based dermatologist Dr Lancer.
The skin doc, who has worked on the famous faces of Kim Kardashian and Victoria Beckham, believes that we should only use cosmetic procedures to achieve 'believable beauty', adding "if you can tell someone has had work done, it's been done wrong."
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But the results of a 'less is more' approach rest on knowing exactly where to put these minuscule measures of Botox to deliver the desired results.
According to , one of the most sought-after and skilled cosmetic doctors in Europe, there are a few key tweeks that can have a profound impact.
"Many people think that the aim of Botox is to get rid of lines, but it's not," says Dr Prager. "It's far more important to look at the face as a whole, aiming to subtly lift key points using small amounts of Botox to create a fresher appearance."
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To create a naturally lifted look, Dr Prager assesses each face individually; "it depends on each patient to determine the key areas. All the muscles and structures of the face are linked, so you have to consider how they move together in order to create a natural look."
"I'll usually treat the frown lines and lift the brows, which is also great for people who suffer from migraines, but I'll always consider the lower half of the face. It's often overlooked but if ignored, and the Botox is focused solely on the forehead, the results can be too obvious and false."
Botox can also be used to address specific concerns. "A little Botox can go a long way. Take a gummy smile, for example. A tiny amount of Botox will relax the lip, meaning that when the patient smiles, the gums aren't exposed. The results can be life-changing, allowing them to smile freely and fully."
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And as for any lines and wrinkles, Dr Prager advocates other treatments over excess Botox, "There are far more effective ways to treat lines and wrinkles. Treatments like radio frequency, Venus Legacy laser facials and hyaluronic acid treatments like Profhilo and tackle signs of ageing, and when combined with a lifting effect from a bit of Botox, the results are far better."