Olaplex is the hair treatment buzzword that we're ALL OVER right now.
Kim Kardashian is paid a lot to endorse beauty products, so when she recommends something just because she genuinely loves it, you know it's bound to be good. Enter: Olaplex.
"When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference," she said of the product that's making the rounds in beauty circles. But what exactly is Olaplex?
Let's just get something straight: Olaplex isn't just another hair conditioning treatment. In fact, it doesn't use the word *conditioning* - often just a buzzword for one-off high-shine and smoothness - anywhere in its advertising.
What it is, instead, is a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you've over-bleached over the years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a 'reset' for your locks, if you will.
The system has allowed colourists to do work that they'd only ever dreamed of before. Black to bleach blonde in one session? No problem.
Olaplex is a three-part treatment, the first two of which have to be done in a salon. , in the heart of the glossy Belgravia in London, were the first salon in the UK to stock it (it's now in over 2,500 salons nationwide - you can find out where stocks it ) so know more than anyone all about its revolutionary qualities.
Having bleach-damaged hair herself ("a salon back home once turned me away and refused to do my highlights because it was so bad - a real low point"), GLAMOUR's Ciara was intrigued to see if it lived up to the hype, so she popped in to get her colour done and try out the almighty Olaplex.
It works in three stages, here's how:
- First, Olaplex Number 1: Bond Multiplier is used - this can be put on the hair as a standalone treatment, or if (like in Ciara's case) you're getting your colour done, it is mixed in with the bleach and put straight onto your hair in foils.
- Olaplex Number 2: Bond Perfector is then put on the hair once the bleach is rinsed out. This is left on for a good 20 minutes to really get the most out of its chemical mending.
- Olaplex Number 3: Hair Perfector is where you take things into your own hands. The third step is a take-home treatment, which the guys at Neville recommend you use once a week. Apply to damp hair, comb through, and leave on for a minimum of 10 minutes at home before washing as normal. If you want to maximise the effect, leave it on overnight (as Kim K recommends).
Sat on one of the five-floors in the luxury Neville - a hotspot for celebrities looking to get a new 'do - my fabulous colourist was able to give me full head of bright, icy highlights just in time for summer (this is the same head of hair that other stylists had refused to touch in the past, let me remind you).
The treatment played a big part in setting my hair up for the (normally sacrificial) round of bleach and blow-dry - of which Paollo gives a killer one, BTW. And I wasn't just taking it from their expert opinion: my hair felt genuinely smoother and looked far less frazzled that it did when I walked in. You can tell why they're calling it insurance for your hair.
And it's not just me; the repairing power of Olaplex is allowing more and more people to embrace going blonde with less fear of damage. The chief colourists at Neville - Donald Black, Seniz Alkan and Nana Gries - talked us through three blonde looks that they're championing this season (take notes for the ultimate summer hair inspo):
A classic timeless blonde with strong golden tones (as seen on the gorgeous Blake Lively).
Vanilla Ice Blonde
A versatile shade perfect for the summer or winter months consisting of buttercup tones laced with shards of cool ice blonde (as seen on Miley Cyrus and Taylor Swift). Follow our GLAMOUR staffer Natasha McNamara go platinum blonde.
#HairGoals: The shiniest celebrity hair