Olaplex will singlehandedly save your damaged hair. Here's why.

If it's good enough for Kimmy K...

1 day ago

Olaplex is the hair treatment buzzword that we're ALL OVER right now. It's hardly surprising; the breakthrough technology repairs severely damaged hair, which is great news for those of us who bleach or dye our locks regularly.

Kim Kardashian is paid a lot to endorse beauty products, so when she recommends something just because she genuinely loves it, you know it's bound to be good. Enter: Olaplex.

"When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference," she said of the product that's making the rounds in beauty circles. But what exactly is Olaplex?

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What is Olaplex?

Let's just get something straight: Olaplex isn't just another hair conditioning treatment. In fact, it doesn't use the word *conditioning* - often just a buzzword for one-off high-shine and smoothness - anywhere in its advertising.

It's a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you've over-bleached or had your hair highlighted for years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a 'reset' for your locks, if you will.

The system has allowed colourists to do work that they'd only ever dreamed of before. Black to white blonde in one session? No problem.

Three stages of Olaplex

Olaplex is a three-part treatment, the first two of which have to be done in a salon. , were the first salon in the UK to stock it and it's now available in over 2,500 salons nationwide. Here's who s.

Having bleach-damaged hair herself, GLAMOUR's Samantha was intrigued to see if Olaplex lived up to the hype, so she popped into the to get her colour done and try out the almighty Olaplex.

It works in three stages, here's how:

  1. First, Olaplex Number 1: Bond Multiplier is used - this can be put on the hair as a standalone treatment, or if (like in Samantha's case) you're getting your colour done, it is mixed in with the bleach and put straight onto your hair in foils.
  2. Olaplex Number 2: Bond Perfector is then put on the hair once the bleach is rinsed out. This is left on for a good 20 minutes to really get the most out of its chemical mending.
  3. Olaplex Number 3: Hair Perfector is where you take things into your own hands. The third step is a take-home treatment, which is recommended for use once a week. Apply to damp hair, comb through, and leave on for a minimum of 10 minutes at home before washing as normal. If you want to maximise the effect, leave it on overnight (as Kim K recommends).

Samantha's Olaplex review:

Surrounded by colourful townhouses on possibly the most characteristic street in London, Portobello Road, I popped into the to see if colour-wizard and co-owner Kamilla could revive my blonde hair for summer.

Having sacrificed my strands to a round of bleach every 10 or so weeks for the past two years, it's safe to say I'd managed to suck all softness and hydration from my hair. And surprisingly, I hadn't tried Olaplex before.

But now that I have, I can safely say they'll be no going back. It was not unlike my regular hair appointment; the only difference being that once my foils were rinsed out, the Bond Perfector was applied all over and left for twenty minutes. I may have napped during the process.

Once my hair was blow-dried (amazingly btw), Kamilla told me to run my hands through my hair and then she kindly handed me a tissue as I cried with happiness. Ok, tad dramatic, but honestly the difference was cray. Incredibly soft, smooth and not the slightly crunchy dry 'do I was beginning to get used to. And all from just a twenty-minute power nap! My official salon routine from now on will be: foils > toner > Olaplex > cut > blow-dry.

And it's not just me, almost every fellow blonde I've spoken to has praised the repairing power of Olaplex. It's singlehandedly allowing more and more people to embrace going blonde with less fear of damage.

So now we've convinced you to go blonde, which blonde should you try? Here are three hot-for-summer options:

Royal blonde

A classic timeless blonde with strong golden tones. Think the stunning Rosie-Huntington Whitely and Blake Lively for inspiration.

Vanilla Ice Blonde

A versatile shade, consisting of buttercup tones laced with shards of cool ice blonde. Solange Knowles is currently rocking it with her afro and if you want to take your colour to even lighter heights, try white blonde.

Unicorn Grey

A blonder version of the OG grey hair with blue undertones and a hint of lilac running through to make for a silvery, unicorn-like blonde.

Want more blonde inspiration? Look no further...

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