Hands up if you’ve ever struggled to find swimwear that fits? How about a suit that actually stays put, covers the important bits and maybe even allows you to actually, you know, swim? So that’s pretty much all of us then. And are we really reaching for the stars if we’d quite like it to look good in our Insta stories, too?
It’s the brainchild of cofounders Lori Coulter, a swimwear designer, and Reshma Chamberlin, who has a background in business. They took 1.5 million body measurements from 10,000 women around the world to come up with a collection of pieces that fit. And it seems like they’ve done a pretty good job, because one of their suits – the Sidestroke – has repeatedly sold out, and now has a waiting list of more than 7,000 people.
The Sidestroke – which comes in eight different colourways – has been seen on fashion editors and influencers all summer from California to Capri. It isn’t super pricey either, coming in at $95 – around £74.
With a waiting list that long, good luck getting your hands on the Sidestroke, but there are tons of other styles on the site. Our favourite bit is Summersalt’s Style + Size Finder quiz, which asks questions such as how much bum and nipple coverage you prefer, and whether you have a long or short torso to help you find the right fit for you.
That’s us sold. Now we just need a pool and a cocktail to go with it…