Superdrug now offers botox and fillers on the high street

Would you get cosmetic treatments on the high street?

17 Aug 2018

The concept of getting Botox on your lunch break has been around for a while, but let’s face it – even if you do choose to go down that route, how many of us actually have the time, money or opportunity to do that? Well, if you are looking to get a non-surgical procedure without having to visit a clinic, it just got a little easier.

Superdrug has launched its Skin Renew service, which it says is in response to demand from 10,000 customers surveyed earlier this year. In-store treatments will include Botox and Juvéderm dermal fillers, administered by qualified practitioners – although you have to be over 25 to book it.

Clinics have seen a recent spike in demand for cosmetic treatments, a fact that’s been partially attributed to the popularity of Love Island. “We’re launching this service in response to customer demand for anti-wrinkle and skin rejuvenation treatments,” says Caris Newson, head of health and wellbeing services at Superdrug. “We’re listening to what people are telling us they would like, which is the reassurance that if they choose to have aesthetic treatments then it will be administered by highly qualified nurse practitioners in a private consultation room.”

It’s always good to have a choice, but getting anti-wrinkle and filler treatments on the high street shouldn’t be treated as lightly as getting your eyebrows threaded or nails done. However, Superdrug has imposed the over-25 age limit and says all potential Skin Renew customers will have a consultation with a qualified nurse and full medical questionnaire before going ahead, to allow them “to make the best decisions about engaging in aesthetic treatments”.

Of the Superdrug customers surveyed, 25% said their motivation for choosing cosmetic procedures was to feel more confident, while for 53% going to a fully qualified practitioner was their top priority.

Dr Pixie McKenna, Superdrug’s health and wellbeing ambassador, said, “Unfortunately, we have seen an increase in the number of people claiming to be ‘expert’ practitioners in the field. It is surprising how many people engage in these services without having a full understanding of the qualifications or competence of the person carrying it out.

“This is why I support Superdrug’s move in delivering a high-end service. By employing practitioners who have not only been vetted but also have an excellent track record in terms of their experience, qualifications and competence, customers can be confident that they are getting the service they deserve.”

Services start at £99 and are only available at the Strand branch in London initially, but Skin Renew could soon be rolled out across the UK.

Would you try a cosmetic procedure in your local pharmacy? If you do decide to go for it, make sure it‘s what‘s best for the most important person of all – YOU.