New Bridal Trend: Non-White Wedding Dresses

13 May 2013

Shenae Grimes is the latest celebrity to get married in a non-traditional wedding dress colour- but according to a recent survey, her choice is part of a larger trend…

Post-it note company 3M found that 27% of 18 to 24 year olds would not wear white on their wedding day - choosing red, pink or something blue (excuse the pun) instead.

The survey suggests that most women are likely to be influenced by their mothers when it comes to wedding dress colours (although we couldn't see our own Mums telling us to go for a red or black gown), and that the colour choice was strongly symbolic - so red normally represents love, whilst yellow signifies happiness for alternative brides-to-be. Those that pick pink are said to be influenced by celebrities like Jessica Biel, Gwen Stefani and Anne Hathaway - who all chose rose-tinted dresses for their big day.

This trend is even reflected on film - with Rachel McAdams's bride in rom com maestro Richard Curtis's latest film, About Time, wearing a red dress to get married (.

Of course, wedding dresses were not always traditionally white - before Queen Victoria kick-started the custom by choosing white over a silver gown, all colours of the rainbow were acceptable wedding attire. But now, white is the norm - especially for the 35 to 44 year olds surveyed, with 85% saying they would never go for a more unusual wedding gown. There's even a (slightly creepy) superstitious rhyme that suggest the implications of your wedding dress choice:

Married in White, you have chosen right,

Married in Grey, you will go far away,

Married in Black, you will wish yourself back,

Married in Red, you will wish yourself dead,

Married in Green, ashamed to be seen,

Married in Blue, you will always be true,

Married in Pearl, you will live in a whirl,

Married in Yellow, ashamed of your fellow,

Married in Brown, you will live in the town,

Married in Pink, you spirit will sink.

So why did 90210 actress Shenae Grimes go for black (a colour often associated with funerals) on her big day? Her multi-layered Vera Wang gown with a huge net skirt (in varying shades of black and grey) is more a style statement against the traditional wedding rather than anything macabre. When the couple walked down the aisle to house music and her comment on the nuptials was that "We're just kind of taking it easy, doing it our way. We're very, very low-key" - a non-white dress, slightly rock'n'roll dress makes perfect sense.

So would you wear white on your wedding day, or do you prefer to break tradition in a coloured gown? Comment below or tweet us @Glamourmaguk

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