You may be more accustomed to picking up your weekly groceries at your local supermarket but now you can sweep up your moisturiser along with your almond milk.
It's true that supermarkets have been finessing their beauty offerings for years, many now boast an impressive selection of skincare able to rival high-end contemporaries in terms of experience and results - all at a fraction of the cost.
And while the products may be low-cost, the quality of the formulations remains high. Taking inspiration from K-Beauty, high-tech skincare and French pharmacies, as well as utilising the latest innovations and calling upon the most potent ingredients, the unsuspecting supermarket aisles are fast-becoming beauty's biggest untapped resource.
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Indeed, according to , the UK beauty market will grow by 17.2% over the next five years, according to research by Mintel, reaching £6bn by 2022. Meanwhile, the personal care market will grow by just 1.6%, to £5bn; hence supermarkets are shifting their focus from deodorants and shampoos to skincare.
Want to get in on the purse-friendly beauty action? Of course you do!
In celebration of our January digital issue, The High Street Beauty Issue starring Drew Barrymore, here we round up the best supermarket skincare that promises impressive results, whether banishing blemishes, deeply hydrating, or protecting from pollution. And thanks to their big claims and small prices, they're literally flying off the shelves, so get them while you can...