OK, so let's clear up the obvious questions quickly: Yes, all mascaras come in tubes. No these ones don't enjoy recreational donuting off the back of a boat on weekends. And they're nothing to do with the Circle, Bakerloo or Piccadilly Lines.
The 'tubing' in fact refers to the way the formula coats and removes from the lashes. While most products cover a lash in pigment, these wrap a load of micro-fibres (or polymers) around them. The result is thicker and longer looking lashes, which are truly smudge-free (the liquid dries to a solid but flexible coating, that won't transfer to the skin).
The thing we love most about them is the removal. Rather than melting off into stubborn Panda-esque rings that require 7 rounds of cleansing to remove, they 'melt' off. Just some warm water (and warm only, meaning they're rainproof) will 'relax' the formula, meaning it lets go of the lashes and slides off in little tubes or putty-like clumps. Very very satisfying.
We spoke to renowned makeup artist and founder of , Trish McEvoy for her expert opinion on these brilliant formulas.
Why did you decide to use a tubing formula?
"Rather than paint the underside of lashes, it wraps the whole lash in the tubes that give it it’s tubular name. Providing this effect with unprecedented wear and removal is why I went tubular and never looked back!"
Is it kinder on lashes than a normal mascara?
"Yes! Both because the shiny silicon-based formula is easy on lashes AND because you never fight to remove it, which also makes it kinder to skin around the eyes."
How do you build it up?
"You don’t build in layers but rather in your application. You place the wand at the roots then wiggle it in a side-to-side motion up through the tips."
What is your preferred way to remove it?
"Warm water while I wash my face! I cup my hands and submerge my face to get lashes nice and soaked. Then I gently drag my ring fingers down over closed lids and remove the mascara in single sheets of traceless tubes. It’s that easy."
Ideal. We've rounded up our absolute faves below...