Instagram's hottest T-shirt is up against the A-list jumper of choice - Coach's Dinosaur jumper. We've consulted the experts - , the global fashion search engine - and they've revealed the winner of the two.
The data analysts (we don't know if they wear white coats, but let's imagine they do!) have stated that both items are selling like hot cakes and have seen huge spikes in demand online. According to the computer nerds (no offence), the £320 (Instagram's tee of choice RN) is the most viewed Gucci product at the moment. And on average, this month - in the UK - there are 1,300 searches a day on Lyst for 'Gucci T-shirt'. Search demand kicked in beginning of December and has been steadily climbing since.
Coach's Dino jumper (which is just under £200) is a huge hit - Kate Moss wore it first. Ages ago. Natch. - but numbers peaked in late November. Having said that, Selena Gomez wore the sweater this week so the numbers are obviously going to shoot up. On average, the Dino jumper has seen 850 searches a day in January, and the blue one (as seen on Selena) is the most popular colour, followed by grey.
Which is your favourite? Scroll down to see more...