Want to know the real reason blondes have more fun? Because they can change up their hair colour at the drop of a toner.
Whether it's using a purple shampoo to get that ice white blonde or a touch of pastel pink for a rose gold effect, blonde hair is like a blank canvas just waiting to be played with. The best part? Toner is temporary, so even if you choose to go with a peachy tone or the full pastel rainbow, you'll always be able to return to your blonde base after a few weeks of washing.
Not idea what toner is or how to use it? Let Aveda's Advanced Creative Director, Bruno Ellorrioroz, answer the all-important questions...
Q Why should you have a toner?
A Toners are used to bespoke the tonality of your hair after and in-between a colour treatment, most commonly in blondes. For example, lots of blondes like a cool effect and this will help to neutralise any brassiness. The treatment is applied at the backwash, and is used to keep your colour looking fresh between colour appointments and can be used every 2-3 weeks.
Q Does it make a big difference?
A Yes and no. Toners can make a big difference, as the difference in coolness and warmness have a subtle change based on suitability of each hair type. Although you can’t massively alter the shade of your hair from the colour you have had - you can really transform the tone. Colour isn’t actually being applied, it is a non-permanent rinse that lasts up to 2-3 weeks.
Q What colour toner should I choose?
A Toner is not a self-select process and your colourists will be best to advise based on your colour appointment and what you have discussed in terms of the final finish you are looking for.
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Q Would a toner help get the icy blonde look?
A A toner will help to get the icy blonde look, you should discuss this with your colourist as it is used for subtle shifts in tonality such as cooling or warming up colour.
Q Can I choose crazy colours?
A Toners aren’t necessarily designed for crazy colours however they are ideal if you want to play with pastels over blondes. Pinks and lilacs are very popular for example.
Q Which celebrities have toner? Can you tell?
A The majority of celebrities would be having a toner after their colour appointment, it’s quite a salon standard these days as it's such a great way to subtly bespoke your colour. Poppy Delevingne is a good example of this.
Q Can brunettes use a toner or is it just for blondes?
A Ultimately toners can be used on all shades of colour but they do tend to be more useful for blondes due to guests very specific blonde ambitions.
Q Is there a one-shade-suits-all toner?
A No, toners are very bespoke.
Q How do you keep your colour vibrant once the toner fades?
A Regular refreshing every 2-3 weeks is advised to keep colour looking super fresh and to your preferred tonality.
Q Can you have just a toner appointment and if so, is it worth it?
A You can book in for just a toner and it is advised for in-between your colour treatments which you would have every 6-8 weeks to keep colour looking super fresh.
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