Jenna Coleman has debuted a dramatic new hairstyle - and the internet is in shock.
The Victoria star, who has long championed brunette hair, took to Instagram to showcase the new style.
The 31-year-old British actress shared the picture as she took off on a flight to Australia to film for new BBC drama, The Cry.
Naturally, the star pulled off the look with aplomb - and her fans were quick to compliment her.
One of her fans wrote: "Digging the hair!", another added: "You look great. Love the hair!"
Another fan waxed lyrical about the new style, writing: "Love the blonde. You look so pretty."
Maya Jama has gone bright blonde and *totally* rocks it
Jenna is jetting to Australia to film her new psychological thriller, The Cry, which is based on the 2013 book by Helen Fitzgerald.
Jenna will play a new mother whose baby boy gets abducted from a small Australian coastal town.
The actress will star alongside Top of the Lake: China Girl star Ewen Leslie and the pair will film their scenes between Scotland and Australia.
Anyone else got the craving to switch up their look?