One of the most influential women in the fashion world right now, the majority of Kate Middleton's outfits tend to serve only as inspiration for many of us thanks to their hefty price tag.
So it's no surprise when she steps out nonchalantly on a Sunday afternoon wearing an unusually cool £40 summer dress by Zara that it's snapped up almost immediately...
Shoppers who were late to the party - fewer than 12 hours, in fact - were disappointed to see that the pale blue striped off-the-shoulder number had flown off shelves and was sold out before the day was over.
But, for those of us with a beadier shopping eye than most, we've spotted a glimmer of hope in the form of a small 'Coming Soon' sign alongside .
So if you missed out on the dress first time around, keep an eye on the brand's website for the re-stock and pounce as soon as it's back. It'll no doubt sell out again just as fast.
Charlie Chooses: What's on our Fashion Editor's high street shopping list this week?
Looking for more style inspo from the Duchess of Cambridge? Scroll down to seem some of her fashion highlights over the last few years...