Kim Kardashian West is not one to do things by halves. So when she announced she would be launching her own beauty brand - we immediately knew we'd want to buy everything.
And while Kim's long list of industry friends also includes famous faces like Chrissy Teigen and Paris Hilton, we think Mrs West's next partnership move will be within the family. Specifically her own spawn, North West.
Call us crazy, but the 5-year-old has just enough sass to make it work. And after little North recently appeared on the cover WWD Beauty Inc wearing a fluro pink eyeliner (one product KKW is yet to release) the idea might just be mad enough to be right.
Wonder what else we're predicting from Kim's beauty empire?
These are our predictions:
Kim's foundation is incredible. She once told : "I love Armani Luminous Silk Foundation and Joe Blasco Ultrabase Foundation — it’s a really old school, heavy foundation. My dad got me makeup classes for Christmas when I was like 14 at some Joe Blasco makeup school, and I’ve worn that foundation ever since."
Kim's a fan of Anastasia's Brow Wiz, but will we see an eyebrow product in her new line?
A killer liquid eyeliner
Those feline eyes aren't going to line themselves.
We can so imagine a set of fluttery Kim lashes in uber cool packaging.
No dressing table will be complete without these.
Avid fans of Kim will know that isn't the first time she's tried to crack the beauty industry; she has her perfume, the Khroma Beauty line she launched with Khloe and Kourtney, and the Kardashian Beauty hair collection. Earlier this year she collaborated with Kylie Jenner on four shades of nude liquid lipstick which sold out in minutes.