Kim Kardashian West is not one to do things by halves. So when she announced she would be launching her own beauty brand - we immediately knew we'd want to buy everything.
First came the Crème Contour and Highlight Kit, the Powder Contour and Highlight Kit, then the Crystal Gardenia fragrances, and now KKW Beauty is set to release a collection of lip glosses and highlighters.
Weirdly the one to break the news about the release was not Kim K herself. While we usually see the reality star tease her new products on Instagram, this time around the news came via makeup royalty Huda Kattan, aka Huda Beauty.
"Imagine how shook we were when we received a package from KKW Beauty containing never seen before goodies! Not only did we find one gorgeous product inside, but two completely brand new, unteased products – like WTF, where did these come from!" Huda wrote on her blog.
Once the cat was out of the bag, Kim took matters into her own (very extra) hands to promote the new products with an almost-naked photoshoot. Of course. But also a gorgeous shot of a makeup look created with the shimmers and glosses.
The products set to be released on 1st December, are called Ultralight Beams highlighters & glosses. 'Ultralight Beam' was a hit song from Kanye's 2016 album The Life of Pablo. According to Huda they are "five glittery lip glosses and five shimmer powders in bronze, rose gold, gold, and silver tones".
WE CAN'T WAIT.
You won't believe how much money Kim Kardashian is making every minute on her fragrance range
This is Kim's latest makeup release following the contour and highlight kits. The original cream Contour and Highlight Kit came in four shades and was priced at $48.
Interestingly, someone with the skills of Carol Vorderman figured out that when all 300,000 cream kits retailing for $48 were gone, Kim would have made $14.4 million within a matter of minutes.
If you follow Kim on Snapchat she revealed she's worked "really hard" on her debut makeup line and has admitted to getting a lot of advice from her 20-year-old half-sister Kylie Jenner.
So what else are we predicting from Kim's beauty empire? Let's face it, her makeup always looks picture perfect - largely thanks to a glam squad consisting of Mario Dedivanovic (aka Makeup By Mario), Joyce Bonelli, and Rob Scheppy.
These are our predictions:
Kim's foundation is incredible. She once told : "I love Armani Luminous Silk Foundation and Joe Blasco Ultrabase Foundation — it’s a really old school, heavy foundation. My dad got me makeup classes for Christmas when I was like 14 at some Joe Blasco makeup school, and I’ve worn that foundation ever since."
Kim's a fan of Anastasia's Brow Wiz, but will we see an eyebrow product in her new line?
Will they be adorned with Kim's faces, in a similar fashion to Kimojis? Kim loves a beauty blender and these would be super cost effective to sell.
Kim's shadow palette of choice is "Golden Goddess" by makeup artist/BFF Charlotte Tilbury. Will their friendship be rocked when Kim launches one of her own?
A killer eyeliner
Those feline eyes aren't going to line themselves.
We can so imagine a set of fluttery Kim lashes in uber cool packaging.
No dressing table will be complete without these.
A lip kit?
Surely not... Although lip glosses are not very far from lip kits.
Avid fans of Kim will know that isn't the first time she's tried to crack the beauty industry; she has her perfume, the Khroma Beauty line she launched with Khloe and Kourtney, and the Kardashian Beauty hair collection. Earlier this year she collaborated with Kylie Jenner on four shades of nude liquid lipstick which sold out in minutes.