Meghan Markle's classic aesthetic has earned the 36-year-old a loyal fanbase thanks to her un-fussy, classic staples punctuated with modern staples via a strappy heel, leather jacket or flared trouser.
But while we all 'ooh' and 'aah' over her style every time she steps out, her status as a successful actress and royal-to-be - and the inevitable wealth that comes along with that - sees many people presume that her looks are well out of budget.
News just in: they aren't.
So where does Markle snap up her sartorial bargains?
Everything we know about Meghan Markle's wedding dress - and what Prince Harry said about it
While we all know her wardrobe boasts many a nod to her Canadian roots, it's a lesser-known fact that her favourite label from back home is in fact *very* affordable.
And while we're not talking serious budget prices (it's more high-end high street), it comes as a welcome relief that not everything she wears is couture. Because, with every designer in the world desperate to dress her, it certainly could be.
Kate Middleton opts for primrose yellow Alexander McQueen coat as she attends Harry and Meghan's wedding
Founded in 1984 in Vancouver, Aritzia is being tipped as Meghan Markle's favourite Canadian fashion brand after she was spotted wearing a £175 trench coat by the label just last week.
Having previously worn their £130 Wilfred Beaune Dress to last summer's Invictus Games in Toronto and the £30 Babaton Amos Dress Belt... twice... we think it's safe to suggest she's a fan.
Take a look at some of her recent style highlights, and see if you can spot Aritzia...