Known for its inclusive attitude to campaigns, popular e-tailer Missguided has just launched the next installment of its #KeepOnBeingYou campaign.
Celebrating what the industry often perceives as 'flaws', the brand's latest launch follows on from the successful #MakeYourMark campaign that featured mannequins celebrating diversity.
Missguided’s ‘real-life’ mannequins are a breath of fresh air
Taking it one step further this season, Missguided enlisted real women to represent the smorgasbord of different 'imperfections'.
Collaborating with six women, the label enlisted people with scarring, birthmarks, freckles, tattoos, albinism and skin conditions - women who they 'are reflective of the Missguided audience'.
So who are these women?
Scroll down to meet them all and to read about their story...