More and more women are heading online to do their shopping and when e-tailers are absolutely killing it with inclusivity, who can blame them?
ASOS creates a specially-adapted multicoloured jumpsuit designed for wheelchair users
The latest label to spark a wave of admiration is , whose new - which ranges from sizes 16-26 - has thrilled loyal fans of the brand's curve clothing.
Style blogger Chloe Elliot was one of the first to acknowledge the new pieces, tweeting to her 7.6k followers: "I feel like @OfficialPLT are offering something we NEVER see in curve."
"They’ve already extended their sizing to a 26 (hopefully beyond that at some point too!) and they have hundreds of options on site. Their photography and styling is cool and fresh too."
One PLT fan - who is presumably smaller than a size 16 - even questioned the brand as to why the pieces in its Plus collection aren't available in smaller sizes.
"@OfficialPLT plus size range is so beautiful compared to the normal lines which are all just crop tops & body cons", she wrote. "Why can’t you just make all the clothes in all sizes."
It's a good point...