If you've been on Instagram this summer - or anywhere remotely swanky with style-savvy women - you've likely spotted Topshop's most popular dress of the summer.
A mid-length, full skirted, v-neck, and wide strapped summer dress, it's one of those pieces that suit every shape. Which is why it flew off the shelves at record speed.
Due to the demand, some smart shoppers saw their opportunity and began selling the dress on for more than quadruple the price - once they'd worn it and garnered their endless likes on Instagram, obvs.
This £49 Topshop dress is a SERIOUS money-maker for these savvy shoppers
Another smart bunch who know a profitable product when they see it are the designers at Topshop, who re-launched the cult item in a variety of colourways, including reverse polkadot, a bold 80s-inspired floral design for £55, vibrant blue jacquard, £59, and £55 zebra dress.
Their most recent incarnation? A with blues, greys and purples running through.
If you want to snap one up, we'd recommend you act fast. Who knows - you might be able to re-sell it and make a profit...
Here's our edit of the best summer dresses to keep you chic this season