It's no secret veganism has become huge over the last few years. Countless celebrities have started following the vegan lifestyle, supermarkets have started stocking vegan produce by the truck load and it's not uncommon for someone you know to have at least tried it out, right?
Pinterest that searches for vegan beauty are up 281% since 2017, with more and more people keen to get involved in green beauty.
Whether it’s for health, happiness or principled ethics, what’s clear is these celebrities are part of a growing global movement that’s not just about the food we consume, but making cruelty-free and sustainable choices when it comes to what we wear and the beauty products we apply.
I tried vegan beauty products for a month, here's what actually happened to my skin
So who’s leading the movement? Millennials. We (15- to 34-year-olds) make up 42% of Britain’s vegans, and have taken to Insta to share everything from our eco-friendly lifestyles to animal rights activism – ‘vegan’ has over 54 million hashtags. “With social media, we are more aware than ever that our actions have an effect on the planet and us as its inhabitants,” says Imelda Burke, founder of beauty e-tailer Content Beauty & Wellbeing. “Once you learn how your purchases and actions have a detrimental effect, you can’t ignore it.”
Our desire to eat sustainably, consume consciously and think ethically is, in part, an attempt to counteract the environmental damage caused by previous generations. In today’s challenging political and economic climate, there’s a sense that the only currency we can control is our own physical, emotional and spiritual wellbeing, as well as the footprints we leave on the world around us.
Now this trend is prompting real change in the beauty industry: more than 6% of products launched in the UK in 2017 were certified as vegan; a figure that’s expected to double in the next five years. More and more of us are also choosing to use animal-free products; swapping and sharing beauty buys that align with our personal ethics. The ‘vegan’ certification verifies that products (and all their ingredients) have not been tested on animals and are free from any kind of animal extract. To achieve this is no mean feat, considering staple skincare ingredients, such as glycerin, collagen, gelatin and retinol are all traditionally derived from livestock – or their by-products (honey and beeswax, for example).
Your ultimate guide to the difference between vegan, natural, organic, clean and fair trade beauty
The big switch
“It only took patience and a surprisingly small amount of money to make the change to become a vegan brand,” says Kat Von D, whose eponymous make-up line is pioneering the vegan beauty movement. To make the switch, Kat had to find a replacement for carmine (a colouring made from insects).
“I found substitutes for carmine in beetroot, which actually made the formulas better,” says Kat. “I think it’s our duty as human beings to do what’s right. I want to be an example of a business that cares. When it comes to the suffering of animals, I think everyone’s vegan deep down inside.”
The emergence of vegan, millennial-led, British brands like Sister & Co, Spectrum Collections, Soaper Duper, BYBI Beauty and Bleach London has encouraged cult brands to follow suit. Hourglass has promised to go fully vegan by 2020 and even an industry giant like L’Oréal-owned Urban Decay, which already has 71 vegan products in its line-up, has pledged to convert, “as long as we can deliver the same high-quality products”.
If you're vegan, you need to follow these Instagrammers immediately
While natural botanicals are the go-to cruelty-free ingredient, some brands are serving their vegan principles with a side of science. “There is so much innovative biotechnology emerging,” says Sue Y Nabi, founder of vegan beauty brand Orveda. “Like biofermentation, which harnesses bacteria to grow and refine botanical ingredients, allowing actives to work in synergy with the skin.” The result? Clinical-level efficacy with all the natural benefits: soothing, nourishing and non-toxic.
“There is no law that controls the use of ‘vegan’, ‘clean’ or ‘organic’ in beauty product [descriptions],” says Sue.
It’s known as ‘greenwashing’, where brands use trending terminology to draw in consumers, even if they don’t fully stick to the ‘natural’ ethos – the trick is to look for industry logos, such as Cruelty Free International’s Leaping Bunny or The Vegan Society. ‘Clean’ products will be generally free from parabens, phthalates, sulphates, silicones, petroleum, pesticides, artificial colouring, synthetic fragrances, GMOs, PEGs, DEA and TEA. Use the Think Dirty app to scan cosmetic products – you’ll get a breakdown of ingredients and health hazards, and it even grades products on its ‘Dirty Meter’.
So whether you prefer all-botanical or science-based brands, going cruelty and toxin free is the modern choice when it comes to skincare and make-up, says Sue. “It means products have been made in a vegan, sustainable fashion and contain no ingredients that could harm skin’s health.” After all, a cruelty-free complexion glows that much brighter, don’t you think?
This is the five-step checklist you need to ensure your products really are vegan
The good news is, veganism doesn't end with food, the beauty industry is getting in on the action too. There are plenty of vegan beauty brands products you didn't know where vegan. Below we've curated the best vegan beauty products on the market - totally cruelty and animal byproduct free.
Consider your skin, hair and makeup routine taken care of.
Keep scrolling for our favourite vegan beauty products available in the UK...
У нашей организации авторитетный портал , он рассказывает про https://buysteroids.in.ua.