On Friday, Kylie announced its arrival on Instagram, naturally: "KYLIE F*CKING SKIN! wow," she wrote. "Skincare and makeup go hand in hand and Kylie Skin was something i dreamt up soon after Kylie Cosmetics. I’ve been working on this for what feels like a lifetime so i can’t believe I’m finally announcing! building my makeup line from the ground up has taught me a lot and I’m so blessed with that knowledge to apply to my brand new company! Birthing a whole new team, manufacturing, fulfilment etc separate from my cosmetics line was challenging but here we are! I got the best of the best for you guys! Everything is cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skintypes. Make sure you follow @kylieskin to stay updated. I’ll be revealing these amazing products very soon! the official launch date is 5/22! Yay!! so much love went into this. it all starts with skin. Stay tuned 💕 can’t wait to share."
Then, by Saturday morning, we had more details. The brand new account, which now has nearly a million followers, posted a series of little clips teasing the new products. We got a glimpse at the "first step": a foaming cleaner.
Followed by an absolutely delish little clip unveiling the six stars of the range. They're all a milky, millennial pink, of course. Watching them get drenched in what looks like strawberry milk is surprisingly mesmerising.
The so-called "skincare set" comprises: a foaming face wash, walnut face scrub, vanilla milk toner, face moisturiser, vitamin c serum and eye cream.
Next, we got a classic flat lay of all the line-up, against a dreamy pink backdrop. Because do beauty products truly exist, unless they've been featured in a picture-perfect flay lay?
In this post, we found out the prices of the products. The face wash and face moisturiser will be US$24, so about £18.45. The face scrub and toner are £17. The serum will be £21.50 and the eye cream is £15. Or you'll be able to get the set for US$125, which comes to about £96.
The final piece of milky-pink content we've been treated to the past few days unsurprisingly features the Jenner-Kardashian matriarch, Ms Kris Jenner herself. Sitting in a pink bathroom, wearing a matching pink robe, she endorses her daughter's range.
That's all we know right now. As Kylie said, KYLIE F*CKING SKINCARE. Wow.