The beauty brand loved by Kourtney Kardashian and Gwyneth Paltrow has finally landed in the UK

Fresh off the block.

11 Apr 2019

The moment we heard our traditional deodorant - the cheapy one packed with aluminium, petroleum-based propylene glycol, parabens and phthalates - could come with a side of serious health risks, our hunt for a natural sweat-stopping solution began.

We tried the 'leave it out' method - choosing to simply wipe away the occasional bout of underarm moisture with a tissue, upgraded to scratchy, salt crystal options, and eventually landed on wind-up versions boasting botanical alternatives to those undesirable chemicals.

Problem is, we can't help feel like we're having to compromise. Sure these natural substitutes are safer, yes they tick the 'environmentally friendly' box, but when we break into a gentle sprint at 8am to catch that train and a trickle of sweat breaks through our eco deo barrier, we can't help but long for our trusty and effective chemical-laden pit pal.

Placing all other antiperspirants back on the shelf (natural or not), deodorants are an exception the rule. The plant - and mineral - based personal care products are free from all chemicals of concern, steer clear from artificial fragrance and are even vegan and cruelty-free. Instead, they call on moisture-absorbing arrowroot powder, odour-neutralising baking soda and antibacterial coconut oil, blended with various botanical extras for a range of super fresh, clean scents.

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The most important part is they actually work! Just ask Kourtney Kardashian, Leah Michele and Gwyneth Paltrow, who are all big fans of Schmidt's Naturals. But you don't have to live in Hollywood to get your hands on one. In fact, the brand is now available on , with their range of deodorants checking in at just £8.

Underarms aren't the only area Schmidt's is keeping fresh. are SLS, fluoride and artificial flavour free, with added vitamins, organic aloe leaf, and superfood extracts like goji and pomegranate. Meanwhile, the brand's contain no synthetic foaming agents, parabens, phthalates, SLS, or artificial fragrances. Both now available on Ocado as well!

We feel fresher already.