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Victoria Beckham is launching her very own beauty brand - here's everything we know so far

All hail queen Victoria

2 days ago

Remember when Victoria Beckham collaborated with Estée Lauder to launch a range of endlessly chic beauty products? Of course you do - it was a major makeup moment and brought the beauty world to a total standstill. The collection called upon Victoria's love of luxury and her innate knowledge of what women want to deliver some of the finest formulations and most Instagram-worthy packaging we've seen in, well, ever.

And now, much to our delight, the revered fashion designer has revealed that she plans to launch her very own beauty brand, Victoria Beckham Beauty, in the coming Autumn, that will appear on her website as a permanent extension of her fashion offerings.

“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life," Victoria said in a statement.

Victoria, a self-proclaimed beauty addict, has teamed up with Sarah Creal, who last served as Estée Lauder global makeup development head and had worked closely with on her previous beauty collections, to create the new range. "“Victoria has an innate love of beauty that started when she was very young, and has continued unabated,” Sarah says. “This authenticity is going to infuse the entire business strategy, and because
everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.”

And while Victoria is yet to reveal what the collection will include, she plans to maintain a dialogue directly with her following to ensure she meets their every beauty need; "dialogues. “Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want.”

Well, Victoria, since you asked...