Amidst the endless straw baskets and mini leather buckets adorning the outfits of some of the world's best-dressed women this summer, the season's handbag offering was briefly interrupted and brightened up via a .
We say briefly, because almost immediately after it launched, it entirely sold out.
Priced at £199, the Kurt Geiger piece is by no means a bargain, but it's certainly a lot better value than several other high-end bags we've got our eye on.
So popular was it on first launch, that the bag garnered over 1,000 people on a waiting list eager to get their hands on the cult product as soon as it hit the shelves.
Having , savvy shoppers are racing to snap them up. And it's not just us regular folk, either, as the influencer likes of Dani Dyer and Rosie Fortescue have got theirs.
But if you didn't manage to snag one or don't want to fork out £199 (we don't blame you), you're in luck: Primark has released a lookalike version.
The best news? It will only set you back £9. What an absolute steal.
The lookalike rainbow bag will be hitting stores in October so prepare for a mad dash down to your local high street.
Speaking about the original Kurt Geiger bag, celebrity stylist, Lucas Armitage, told that the bag has officially reached 'cult classic status'.
"Every season a surprise piece makes it to coveted levels and this summer it was the metallic rainbow chain handle beauty.
"Sometimes a piece can tap in to the current zeitgeist and have a mass appeal that is unexpected."
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If you're another of the rainbow piece's many fans, you'll have to act fast. We're predicting another sell-out.
Missed out? Scroll down to browse and shop our edit of the season's best bags.