If you perused Instagram this summer - or anywhere remotely swanky with style-savvy women - you likely spotted Topshop's most popular dress of the summer.
A mid-length, full skirted, v-neck, and wide strapped summer dress, it's one of those pieces that suit every shape. Which is why it flew off the shelves at record speed. Need a refresher? Here's the coveted dress in all its glory...
Due to the demand, some smart shoppers saw their opportunity and began selling the dress on for more than quadruple the price - once they'd worn it and garnered their endless likes on Instagram, obvs.
This £49 Topshop dress is a SERIOUS money-maker for these savvy shoppers
Another smart bunch who know a profitable product when they see it are the designers at Topshop, who re-launched the cult item in a variety of colourways, including reverse polkadot, a bold 80s-inspired floral design for £55, vibrant blue jacquard, £59, and £55 zebra dress.
Their most recent incarnation? A snakeskin number that we predict will be an instant sell-out.
The bad news? It's £10 more than the original version, with a price tag of £65.
While the style was popular for summer, we'll be wearing it this Autumn over a black turtle neck, offset with tights, leather jacket and ankle boots.
If you want to snap one up, we'd recommend you act fast. Who knows - you might be able to re-sell it and make a profit...
Topshop is killing it right now; the high street giant just released its new campaign, which was shot in New York by Daniel Jackson and brings together an energetic line-up of eight trailblazing stars, each individually expressing how they ‘TOPSHOP IT’.
Anwar Hadid and Presley Gerber join fellow models Birgit Kos, Dilone, Adonis Bosso, Sofia Mechetner, Duckie Thot and Cara Taylor in the mega campaign.
Here's our edit of the best dresses to keep you chic this season